Privacy & Security

Thank you for visiting the Viabella website. We take your privacy seriously and will try to protect your privacy online. We gather certain types of information from visitors to our website so this privacy policy was developed to help our visitors understand the terms and conditions surrounding the collection and use of information. This policy only applies to visitors accessing our website from the United States. By visiting our website you accept the practices described in this policy.

Information Collected

You may visit the Viabella website without revealing personal information about yourself. When you visit our website, however, we may track your Internet domain address, any search engine you may have used to locate the website, and certain navigational information about where you go on our website. This information enables us to determine which areas of the website are most frequently visited and helps us tailor the website to the needs and interests of our online visitors.

Certain aspects of this website require registration.

In order to use certain aspects of this website, you must first complete the registration form including creating a user name and password. Only retailers who are our customers may register. During registration you are required to give contact information (such as name and email address). We use this information to contact you about the services on our site in which you have expressed interest.

You have the option to provide demographic information or other relevant company information to us; we encourage you to submit this information so we can provide you a more personalized experience on our site.

When you register, you may receive various forms of communications from us including email, and telephone calls as well as periodic newsletters, promotional materials and the like. Viabella is the sole owner of the information collected on this site. Viabella collects personally identifiable information from our users at several different points on our website.


Currently, Viabella allows registered users to access their accounts through a portal for various purposes and to place orders. We will use any information given as part of the registration process in servicing your account and to assist in the ordering process. We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.

Disclosure of Personal Information

Viabella may disclose specific personal information based on a good-faith belief that such disclosure is necessary to comply with or conform to the law (subpoenas, warrants) or that such disclosure is necessary to protect the users of the website or the public.

Further, in the event Viabella sells or transfers a particular portion of its business assets, consumer information may be one of the business assets transferred as part of the transaction. If substantially all of the assets of Viabella are acquired, consumer information may be transferred as part of the acquisition. Viabella does not sell or otherwise disseminate personal information to third parties.

How we Communicate with You

Viabella may send communications to you on the basis of the information you provide to us through email, telephone call or postal mail. You may always specifically request not to be contacted (see Opt-Out Procedures below).

Protect Children Accessing this website

Viabella wants to protect the privacy of children. Children under the age of 13 should obtain parental consent before accessing this website. We never intend to collect personal information from children under 13.


Other than by specific Viabella personnel, the personal data record created through your registration with this website can only be accessed with the unique password associated with that record. To protect the integrity of the information contained in this record you should not disclose or otherwise reveal your password to third parties. Opt-Out Procedures

You may always opt-out of receiving future marketing communications from Viabella by either (a) clicking the “Unsubscribe” link at the bottom of the email message, or (b) making a request through customer service. If you request not to receive information from Viabella, it may take two weeks to have your name removed from our files. Your request not to receive information will not preclude us from contacting you regarding a question we have about your purchase.

Log Files

As is true of most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole.

We do not link this automatically-collected data to personally identifiable information. We use a third-party tracking service, Google Analytics, that uses cookies to track non-personally identifiable information about visitors to our site in the aggregate.


A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on this site. We do not link the information we store in cookies to any personally identifiable information you submit while on our site. We use both session ID cookies and/or persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. We set a persistent cookie to store your passwords, so you don’t have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site.

If you reject cookies, you may still use our site, but your ability to use some areas of our site, such as checking you orders placed, will be limited.

Clear Gifs (Web Beacons/Web Bugs)

We do not use a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help some sites manage content.

Links to Third Party Sites

The Viabella website may contain links to other sites, such as social media sites. Viabella is not responsible for the privacy practices or the content of such sites. To help ensure your privacy, Viabella recommends that you review the privacy policy of any site you visit. Should you visit a third party site, such as Facebook, you should be aware that you may disclose personal information through comments, postings, blog entries and in similar manners. Thus, you should be careful with any information which you may disclose.


An internal security system, known as a firewall, protects information about our customers from being viewed by a third party. Information access is restricted within our offices as well. Personal information collected about our customers is only viewable by employees who need the information to perform a specific job (such as a billing clerk or customer service representative), and the personal information is protected by a random password.

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Policy Changes

We reserve the right to change, modify, or amend this policy at any time. If amended, the effective date of the policy amendment will always be posted at the beginning of this policy. The new policy will replace any prior policies to the extent that there are any inconsistencies. Use of this website after modification, implies that you consent to the policy as amended.

Access to Personally Identifiable Information

If your personally identifiable information changes, or if you no longer desire our service, you may [correct, update, delete or deactivate it] by making the change on our member information page [or by emailing our Customer Support at] or by contacting us by telephone or postal mail at the contact information listed below.

Customer Service

Based upon the personally identifiable information you provide us, we will send you a welcoming email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.

Your Feedback

If you have any questions or suggestions regarding our privacy policy, please contact us at:
Phone: 508-291-0766
Fax: 508-291-6801